Hot Take – Don’t define your aesthetic!
When people ask us to describe our style, Lily and I often glance at each other, tilt our heads, and let out a thoughtful “Umm…well…” It’s not because we don’t know what it is—it’s because it’s hard to sum up our aesthetic in one word.
These days, it’s become quite trendy to label yourself with an “aesthetic.” Whether it’s Shabby Chic, Hollywood Glam, or Modern Farmhouse, there seems to be a category for everyone! But what happens when your style doesn’t fit neatly into one of those Pinterest-ready boxes?
Well, in our case, we started our own company. So we can share an aesthetic that’s uniquely ours, even if we still haven’t come up with a catchy phrase to define it.
What we do know is that our aesthetic draws heavily from four fundamental styles: English Charm, Rustic Folk, Wabi-Sabi, and Mid-Century Modern. These influences guide us, inspire us, and ultimately shape our creative process when designing spaces. But the true magic is at the intersection of these 4 styles. At this intersection is where our true vision comes to life.
We don’t just borrow from each style — no, we weave elements of them together to create something entirely fresh. It’s a dynamic balance of all 4.
From English Charm, we take warmth and a sense of homeyness—the kind of spaces that wrap you in comfort and make you linger. It’s the lived-in elegance of weathered wood, soft block-printed textiles, a touch of ruffles and pleats, and a collection of treasures that feel like they’ve been gathered over generations. It’s a style that whispers stories and feels as familiar as an old friend.
From Rustic Folk, we feel inspired by the earthy authenticity and are grounded in the simplicity that connects us to tradition and craftsmanship. It’s the tactile allure of textured fabrics, the charm of hand-painted patterns, and natural materials that seem to hum with history. Its design is rooted in storytelling, where every detail adds a new chapter.
From Wabi-Sabi, we embrace the beauty of imperfection and the poetry of restraint. It’s the serene balance found in asymmetry, the quiet allure of worn finishes, and the perfect imperfections in handmade objects. It’s the understated elegance of spaces that feel as though they’ve effortlessly come together, leaving room to breathe and live.
From Mid-Century Modern, we infuse spaces with iconic wood tones, clean lines, and that unmistakable sense of playful sophistication. It’s the funky energy of forward-thinking design paired with timeless simplicity. It’s the bold interplay of retro vibes and modern sensibilities that keeps everything feeling fresh, dynamic, and just a little daring.
At the intersection of these four styles lies something uniquely us! A seamless harmony of timeless comfort, organic simplicity, understated beauty, and vibrant modernity. It’s a creative fusion that defies categorization, unfolding like a narrative rich with personality, warmth, and ever-evolving charm. A style where the past and present converge effortlessly, and every detail feels thoughtfully curated, alive with purpose, and brimming with inspiration.
By weaving these elements together, we don’t just create spaces; we craft stories that feel alive, meaningful, and uniquely tailored to the people who inhabit them. It’s a style that defies categorization because it’s rooted in individuality and the joy of creating something truly original.
So, while we may not have a one-word answer for our aesthetic, we’re perfectly okay with that. Defining your aesthetic in one word is overrated! Our style is less about fitting into a mold and more about creating something that feels distinctly ours.
Best,
Cait, Co-Founder of Estro Studio
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